Mipp vs HubSpot: which fits a small team?

HubSpot is one of the best-known CRM platforms in the world, and it earns that reputation. Mipp is a much smaller, simpler tool built in the UK for one person or a small team. This page lays out the differences honestly, including where HubSpot is genuinely the better choice, so you can decide which one actually fits how you work.

Side by side

Checked October 2026. HubSpot offers a free plan, and its paid plans are priced per seat and change often, including short-term offers for new customers. See the HubSpot pricing page for current figures.

Pick HubSpot if...

You should genuinely consider HubSpot when more than a few people each need their own login, when your team is growing fast, when you need marketing automation (email sequences, landing pages, lead scoring, forms) alongside your CRM, or when your business depends on deep integrations with other tools. HubSpot's ecosystem is enormous, its reporting is powerful, and its free tier is a real product, not a demo. If you have a dedicated person to own the setup, and the budget to grow into the paid Marketing, Sales and Service hubs, it is an excellent platform. Larger teams get real value from that depth. The trade-off is that HubSpot Starter is priced per seat, and the full suites get expensive fast as you add users and hubs.

Pick Mipp if...

Mipp is built for one person or a small team who want a CRM they can start using this afternoon. Starter is £19 a month for one person, and Growth is £49 a month for up to three team members in your workspace, in pounds, from a UK company. Every Mipp feature is on every plan. Each account has one sign-in for now, so team members cannot sign in separately yet. Paying annually gives you two months free, and monthly plans can be cancelled anytime. There is no training course, no onboarding call and no admin role to fill. Import your client list from a CSV file (up to 500 rows at a time). You also get a kanban task board for every client and an ideas board with impact scoring, built in. Mipp deliberately does not try to be a marketing automation suite. If you need one, HubSpot is the better buy. If you mainly need to track clients, deals and the work you owe each of them, Mipp does that without the overhead. The honest summary: HubSpot is the bigger, more capable product. Mipp is the simpler one, built to stay out of your way.

Switching questions

Can I import my data from HubSpot?

Yes, for clients and contacts. Export them from HubSpot as a CSV file, then use Clients, Import in Mipp. Column headings are matched automatically, there is a template to download, duplicates and blank rows are skipped, and up to 500 rows go in at a time. Deals and tasks are not imported, so add those by hand or email sam@mipp.co.uk and we will help.

Is the free trial really free?

Yes. You get 14 days with full access. We take card details up front but nothing is charged until day 15, and you can cancel anytime before then and pay nothing.

What if I outgrow Mipp?

Then move, with our blessing. Your data belongs to you. Mipp does not have a data export at the moment, so bear that in mind before you move. Mipp is for small teams; if you become a fifty-person company with a marketing department, HubSpot or Salesforce will serve you better and we will say so.